Investors lead busy lives.
A great hook is one of the finest ways to position your pitch for success. Want assistance perfecting your elevator pitch? Try structuring your pitch in a straightforward manner.
Amaze them with your introduction.
Introduce the issue first. Making a cup of coffee takes too long. Then, describe why it is a major issue. I might be building a rocket ship, studying the harp, or eradicating world hunger while I'm waiting for my coffee. Instead, I'm standing in my kitchen with my eyes half open, unsure of whether or not I accurately estimated the number of scoops to use for the water I added to the machine. Present instant coffee as your big idea's final component. Considering that you can spend your first eight minutes of the day doing better things.
Subdivide your request..
Investors will want more information when you're seeking a sizable investment than just the fact that your idea is brilliant. They'll be curious to learn how their contributions will make it happen. Consider both concrete and intangible advantages when you describe the impact of their investment. Share your financial estimates if you have them, both with and without their investment. Additionally, feel free to discuss results that aren't as quantifiable, such as how your customers' experiences will improve or how you'll be able to keep staff. (You don't have to say that you'll buy tapas every week for happy hour at the office using some of their money. That's been implied already.
Make it brief and sweet
Remember that a conversation doesn't end with your pitch. One is just getting started. If you leave out the unnecessary information, only include the crucial information, and allow time for questions, your pitch will be much stronger. Leave it out if you're unsure.
Vision: Your future and that of your startup will be summarized in a simple sentence. Investors are curious in your goals and plans for the next 10–20 years. Clear definition of the vision.
Problem: Keep things brief, sweet, and easy is the issue. Once more, attempt to sum it up in one line so an investor may easily grasp if you have a strong understanding of the issue experienced by the potential users or customers in this industry.
Solution: Your solutions to the issue must be specific and must explicitly deal with its underlying cause. If you put it all together in one sentence, investors are more likely to trust you.
Market analysis: Describe the market to the investor by describing its size. SAM (Serviceable Available Market), TAM (Total Available Market), and SOM (Serviceable Obtainable Market). Less text, more graphs, charts, etc.
Competitive Analysis & Competitors: Present a QUADRANT CHART for this section. Put your STARTUP in this graph in a way that makes it clear to investors where it stands in relation to your rivals.ause. If you put it all together in one sentence, investors are more likely to trust you.
Business Model: How are you going to make money using your business model? Investors should be told "NOT IN WORDS," but rather via ELEMENTS or DESIGN. Maintain the minimum! It would be great if this slide had just ONE ELEMENT. Traction: Put all of the numbers that your startup business has gained under the heading "Traction." No projections; only the actual numbers were reported. The statistics from MVP VALIDATION ACTIVITY are used if you are raising money at MVP Stage.
Team: Provide the investor with information on the founder, co-founder(s), mentor(s), and advisor(s). also the other team members and their knowledge. Must include images of each member.
The Ask : Please let the investor know how much money you are searching for. How long will this money last? What (in a pie chart) are your plans for this funds? What is the pre- and post-audited business valuation? How much equity are you providing? If you have already raised money, how much was the previous round's value?
Keep in mind that the investor has one minute to review the pitch deck. With just a few slides that must be read in under a minute, a pitch deck reflects what you intend to convey to the investor during a one-hour meeting.
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